Ideal MAVALI°-G isn`t just a label, it`s a new-age! The message is Love – Illustrators will unite the world and rule it – what a beautiful and peaceful planet our earth already is! Inspired by all the beauty that catches attention and represent something desirable or fantastic. A new-age Jesus or Buddha among pop stars – Jesus and beauty, also inspired by music, fun, party, sport, better lifestyle, feng shui, butterflies and the sesamstreet. Illustration and photography go increasingly together, which creates endless possibilities. I d e a l !